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ZIP Code 53960
Rio, WI, Columbia County
Population
3,396
Land area
89.6sq mi
People per sq mi
38
City
Rio
ZIP 53960 and nearby ZIP codes
ZIP 53960 at a glance
- ZIP 53960 (Rio) is 65% less dense than Wisconsin as a whole.
- Households here earn a median of $84,911 a year, 10% more than the Wisconsin figure of $77,485.
- A typical owner-occupied home is valued at $282,100 (6% above Wisconsin) and median rent is $913 a month.
Local data for ZIP 53960
Counts from official public data
Housing and community stats
ZIP 53960, American Community Survey 2020-2024
Median household income
$84,911
Poverty rate
10.2%
Median home value
$282,100
Prices +7.3% in a year
Median rent
$913/mo
Homeownership
79.3%
Bachelor's or higher
23.5%
Median age
44.8
Average commute
30.2 min
Economy and federal money
Businesses, pandemic loans and political donations
Business establishments
72
ZIP Business Patterns 2023
Employees
428
$21.1M annual payroll
PPP loans
$8.4M
184 loans
Campaign donations
$4,623
38% D, 9% R, 2026 cycle
Environment and hazard risk
ZIP 53960, from FEMA, NOAA and EPA
Natural hazard risk
Relatively Moderate
Top: hail
Storm events since 1996
846
Countywide, mostly thunderstorm wind
Flood insurance policies
138
0.6% of homes, county
July high / Jan low
82° / 9°F
35.5 inches of rain a year
Health statistics
Share of adults in ZIP 53960, CDC PLACES estimates
Obesity
34.2%
U.S. 33.3% +0.9 pts
Diabetes
11.5%
U.S. 12.1% -0.6 pts
Smoking
15.5%
U.S. 12.8% +2.7 pts
Uninsured (18-64)
7.2%
U.S. 11.1% -3.9 pts
Frequently asked questions
- What city is ZIP code 53960?
- ZIP code 53960 is in Rio, WI (Columbia County).
- What county is ZIP code 53960 in?
- ZIP code 53960 is mostly in Columbia County, Wisconsin.
- How many people live in ZIP code 53960?
- About 3,396 people live in the 53960 ZIP Code Tabulation Area, based on American Community Survey 5-year estimates.
Source: U.S. Census Bureau (ZIP Code Tabulation Areas, American Community Survey) · Data as of 12/31/2023. ZIP Code Tabulation Areas closely match, but are not identical to, USPS ZIP code delivery areas.