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Ashland, WI

City in Ashland County, Wisconsin. ZIP codes: 54806.

Population

7,902

Land area

13.4sq mi

People per sq mi

591

ZIP codes

1

Ashland and its ZIP codes

Ashland at a glance

  • Ashland is about 5.4 times as dense as Wisconsin as a whole.
  • By population, it ranks 123rd among 808 cities and towns in Wisconsin.
  • The median household income is $54,529, 30% below the Wisconsin median of $77,485.
  • A typical owner-occupied home is valued at $176,400 (34% below Wisconsin) and median rent is $753 a month.

Local data for Ashland, WI

Counts from official public data

Housing and community stats

Ashland, WI, American Community Survey 2020-2024

Full profile

Median household income

$54,529

Poverty rate

17.8%

Median home value

$176,400

Median rent

$753/mo

Homeownership

62.7%

Bachelor's or higher

29.5%

Median age

40.9

Average commute

13.5 min

Largest reported origins and ancestries: German Americans (2,020), Irish Americans (827), Polish Americans (626).

Home values and rentsIncome, education and commute

Economy and federal money

Jobs, pay, income and spending are for Ashland County. PPP loans are for Ashland.

Details

Unemployment rate

3.6%

Aug 2026, -0.1 pts in a year

Average annual pay

$53,468

7,864 jobs, 2025

Income per person

$51,395

BEA, 2024

Federal spending

$153M

FY 2026, $9,528 per person

PPP loans

$45.7M

426 loans, 4,970 jobs reported

Ashland County economyFederal spendingPPP loans

How people get to work

Ashland, WI, workers 16 and older. American Community Survey 5-year estimates

  • Drove alone71.3%
  • Carpooled6.8%
  • Public transit0.8%
  • Walked9.1%
  • Bicycle1.7%
  • Taxi, ride-hailing, motorcycle or other0.8%
  • Worked from home9.6%

Average one-way commute: 13.5 minutes for people who do not work from home.

Environment and hazard risk

Ashland, WI, from FEMA, NOAA and EPA

Full report

Natural hazard risk

Very Low

Top: cold wave

Storm events since 1996

458

Countywide, mostly heavy snow

Flood insurance policies

20

0.3% of homes, county

July high / Jan low

78° / 4°F

32.8 inches of rain a year

Hazards, floods and storm historyCheck a flood zone12 historic places

Health statistics

Share of adults in Ashland, WI, CDC PLACES estimates

All 40 measures

Obesity

41.2%

U.S. 33.3% +7.9 pts

Diabetes

13.2%

U.S. 12.1% +1.1 pts

Smoking

17.2%

U.S. 12.8% +4.4 pts

Uninsured (18-64)

8.3%

U.S. 11.1% -2.8 pts

ZIP codes in Ashland

1 in or overlapping Ashland. Population shown

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Cities near Ashland

Frequently asked questions

What county is Ashland, WI in?
Ashland is in Ashland County, Wisconsin.
What ZIP codes are in Ashland, WI?
ZIP codes in or overlapping Ashland include 54806.
What is the population of Ashland, WI?
About 7,902 people live in Ashland, based on American Community Survey 5-year estimates.
What cities are near Ashland?
Nearby places include Bayfront (5.7 mi), Washburn (6.7 mi), Diaperville (8.1 mi), Odanah (9.2 mi), New Odanah (11 mi).

Source: U.S. Census Bureau (TIGER/Line boundaries, American Community Survey) · Data as of 12/31/2023