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Florence County, WI
2 cities and towns and 2 ZIP codes in Florence County, Wisconsin.
Population
4,646
Land area
488sq mi
People per sq mi
10
ZIP codes
2
Cities and towns in Florence County
Florence County at a glance
- Florence County is 91% less dense than Wisconsin as a whole.
- The median household income is $61,086, 21% below the Wisconsin median of $77,485.
- A typical owner-occupied home is valued at $173,200 (35% below Wisconsin) and median rent is $750 a month.
- Its largest cities are Florence (488) and Long Lake (40).
Local data for Florence County, WI
Counts from official public data
Housing and community stats
Florence County, WI, American Community Survey 2020-2024
Median household income
$61,086
Poverty rate
7.3%
Median home value
$173,200
Prices +3.5% in a year
Median rent
$750/mo
Homeownership
90.9%
Bachelor's or higher
25.0%
Median age
55.3
Average commute
20.1 min
Largest reported origins and ancestries: German Americans (1,567), Irish Americans (481), Polish Americans (419).
Economy and federal money
Jobs, income, federal spending and pandemic loans
Unemployment rate
3.4%
Sep 2026, +0.4 pts in a year
Average annual pay
$37,295
954 jobs, 2025
Income per person
$68,779
BEA, 2024
Federal spending
$45.5M
FY 2026, $9,991 per person
PPP loans
$2.7M
80 loans, 452 jobs reported
Campaign donations
$2,134
Itemized, 2026 cycle
How people get to work
Florence County, WI, workers 16 and older. American Community Survey 5-year estimates
- Drove alone82.5%
- Carpooled3.2%
- Public transit0.0%
- Walked1.2%
- Bicycle0.0%
- Taxi, ride-hailing, motorcycle or other2.0%
- Worked from home11.1%
Average one-way commute: 20.1 minutes for people who do not work from home.
Environment and hazard risk
Florence County, WI, from FEMA, NOAA and EPA
Natural hazard risk
Relatively Low
Top: cold wave
Storm events since 1996
256
Most often winter storm
Flood insurance policies
10
0.2% of homes, county
July high / Jan low
78° / 3°F
30.4 inches of rain a year
Hazards, floods and storm historyCheck a flood zone5 historic places
Health statistics
Share of adults in Florence County, WI, CDC PLACES estimates
Obesity
37.5%
U.S. 33.3% +4.2 pts
Diabetes
14.3%
U.S. 12.1% +2.2 pts
Smoking
14.5%
U.S. 12.8% +1.7 pts
Uninsured (18-64)
6.9%
U.S. 11.1% -4.2 pts
Cities, towns and ZIP codes in Florence County
Population shown
Frequently asked questions
- What is the largest city in Florence County, WI?
- Florence is the largest city or town in Florence County, with about 488 residents.
- How many ZIP codes are in Florence County?
- Florence County includes 2 ZIP Code Tabulation Areas, including 54120, 54121.
- What is the population of Florence County, WI?
- About 4,646 people live in Florence County, based on American Community Survey 5-year estimates.
- What counties border Florence County?
- Florence County borders Marinette County, Dickinson County, MI, Iron County, MI, Forest County.
Source: U.S. Census Bureau (TIGER/Line boundaries, American Community Survey) · Data as of 12/31/2023