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Wisconsin Rapids, WI

City in Wood County, Wisconsin.

Population

18,722

Land area

13.9sq mi

People per sq mi

1,347

ZIP codes

0

Wisconsin Rapids and its ZIP codes

Wisconsin Rapids at a glance

  • Wisconsin Rapids is about 12 times as dense as Wisconsin as a whole.
  • By population, it ranks 45th among 808 cities and towns in Wisconsin.
  • The median household income is $55,253, 29% below the Wisconsin median of $77,485.
  • A typical owner-occupied home is valued at $131,900 (51% below Wisconsin) and median rent is $888 a month.

Local data for Wisconsin Rapids, WI

Counts from official public data

Housing and community stats

Wisconsin Rapids, WI, American Community Survey 2020-2024

Full profile

Median household income

$55,253

Poverty rate

14.8%

Median home value

$131,900

Median rent

$888/mo

Homeownership

56.1%

Bachelor's or higher

18.1%

Median age

38.3

Average commute

20.1 min

Largest reported origins and ancestries: German Americans (7,196), Polish Americans (2,114), Irish Americans (1,736).

Home values and rentsIncome, education and commute

Economy and federal money

Jobs, pay, income and spending are for Wood County. PPP loans are for Wisconsin Rapids.

Details

Unemployment rate

3.6%

Aug 2026, +0.3 pts in a year

Average annual pay

$59,574

35,407 jobs, 2025

Income per person

$58,549

BEA, 2024

Federal spending

$1.44B

FY 2026, $19,410 per person

Wood County economyFederal spending

How people get to work

Wisconsin Rapids, WI, workers 16 and older. American Community Survey 5-year estimates

  • Drove alone77.2%
  • Carpooled10.8%
  • Public transit0.2%
  • Walked1.9%
  • Bicycle0.9%
  • Taxi, ride-hailing, motorcycle or other0.5%
  • Worked from home8.7%

Average one-way commute: 20.1 minutes for people who do not work from home.

Environment and hazard risk

Wisconsin Rapids, WI, from FEMA, NOAA and EPA

Full report

Natural hazard risk

Relatively Low

Top: cold wave

Storm events since 1996

464

Countywide, mostly hail

Flood insurance policies

96

0.4% of homes, county

July high / Jan low

81° / 5°F

33.4 inches of rain a year

Hazards, floods and storm historyCheck a flood zone2 historic places

Health statistics

Share of adults in Wisconsin Rapids, WI, CDC PLACES estimates

All 40 measures

Obesity

40.9%

U.S. 33.3% +7.6 pts

Diabetes

13.2%

U.S. 12.1% +1.1 pts

Smoking

16.7%

U.S. 12.8% +3.9 pts

Uninsured (18-64)

9.2%

U.S. 11.1% -1.9 pts

Cities near Wisconsin Rapids

Frequently asked questions

What county is Wisconsin Rapids, WI in?
Wisconsin Rapids is in Wood County, Wisconsin.
What is the population of Wisconsin Rapids, WI?
About 18,722 people live in Wisconsin Rapids, based on American Community Survey 5-year estimates.
What cities are near Wisconsin Rapids?
Nearby places include Port Edwards (2.9 mi), Lake Wazeecha (3.7 mi), Biron (4.2 mi), Nekoosa (6.7 mi), Rudolph (7.7 mi).

Source: U.S. Census Bureau (TIGER/Line boundaries, American Community Survey) · Data as of 12/31/2023