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Baraboo, WI
City in Sauk County, Wisconsin.
Population
12,769
Land area
7.6sq mi
People per sq mi
1,689
ZIP codes
0
Baraboo and its ZIP codes
Baraboo at a glance
- Baraboo is about 15 times as dense as Wisconsin as a whole.
- It is the 74th most populous of 808 cities and towns in Wisconsin.
- Households here earn a median of $69,750 a year, 10% less than the Wisconsin figure of $77,485.
- A typical owner-occupied home is valued at $222,100 (17% below Wisconsin) and median rent is $940 a month.
Local data for Baraboo, WI
Counts from official public data
Housing and community stats
Baraboo, WI, American Community Survey 2020-2024
Median household income
$69,750
Poverty rate
8.4%
Median home value
$222,100
Median rent
$940/mo
Homeownership
62.8%
Bachelor's or higher
25.9%
Median age
40.4
Average commute
21.6 min
Largest reported origins and ancestries: German Americans (5,371), Irish Americans (1,929), Norwegian Americans (1,014).
Economy and federal money
Jobs, pay, income and spending are for Sauk County. PPP loans are for Baraboo.
Unemployment rate
2.8%
Aug 2026, +0.3 pts in a year
Average annual pay
$52,402
36,443 jobs, 2025
Income per person
$69,974
BEA, 2024
Federal spending
$476M
FY 2026, $7,241 per person
How people get to work
Baraboo, WI, workers 16 and older. American Community Survey 5-year estimates
- Drove alone76.0%
- Carpooled10.4%
- Public transit0.0%
- Walked3.5%
- Bicycle0.1%
- Taxi, ride-hailing, motorcycle or other1.5%
- Worked from home8.6%
Average one-way commute: 21.6 minutes for people who do not work from home.
Environment and hazard risk
Baraboo, WI, from FEMA, NOAA and EPA
Natural hazard risk
Relatively Low
Top: hail
Storm events since 1996
838
Countywide, mostly thunderstorm wind
Flood insurance policies
111
0.5% of homes, county
July high / Jan low
83° / 10°F
38.9 inches of rain a year
Hazards, floods and storm historyCheck a flood zone13 historic places
Health statistics
Share of adults in Baraboo, WI, CDC PLACES estimates
Obesity
40.0%
U.S. 33.3% +6.7 pts
Diabetes
11.5%
U.S. 12.1% -0.6 pts
Smoking
14.5%
U.S. 12.8% +1.7 pts
Uninsured (18-64)
7.8%
U.S. 11.1% -3.3 pts
Cities near Baraboo
| Name | Distance | Land area (sq mi) |
|---|---|---|
| West BarabooVillage | 2.1 mi | 1.3 |
| North FreedomVillage | 6.4 mi | 0.8 |
| BluffviewCensus-designated place | 7.5 mi | 0.4 |
| MerrimacVillage | 8.4 mi | 0.8 |
| Lake DeltonVillage | 8.6 mi | 7.6 |
| Rock SpringsVillage | 9.3 mi | 1.3 |
| Lake WisconsinCensus-designated place | 11 mi | 13.4 |
| Wisconsin DellsCity | 12 mi | 7.8 |
| Prairie du SacVillage | 12 mi | 2 |
| Sauk CityVillage | 14 mi | 1.6 |
| ReedsburgCity | 14 mi | 6.1 |
| DekorraCensus-designated place | 14 mi | 1.2 |
| LodiCity | 15 mi | 1.7 |
| PortageCity | 15 mi | 8.9 |
| BriggsvilleCensus-designated place | 15 mi | 1.6 |
| LoganvilleVillage | 15 mi | 0.3 |
Frequently asked questions
- What county is Baraboo, WI in?
- Baraboo is in Sauk County, Wisconsin.
- What is the population of Baraboo, WI?
- About 12,769 people live in Baraboo, based on American Community Survey 5-year estimates.
- What cities are near Baraboo?
- Nearby places include West Baraboo (2.1 mi), North Freedom (6.4 mi), Bluffview (7.5 mi), Merrimac (8.4 mi), Lake Delton (8.6 mi).
Source: U.S. Census Bureau (TIGER/Line boundaries, American Community Survey) · Data as of 12/31/2023