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Durand, WI
City in Pepin County, Wisconsin.
Population
1,731
Land area
1.7sq mi
People per sq mi
990
ZIP codes
0
Durand and its ZIP codes
Durand at a glance
- Durand is about 9.1 times as dense as Wisconsin as a whole.
- The median household income is $58,820, 24% below the Wisconsin median of $77,485.
- A typical owner-occupied home is valued at $152,400 (43% below Wisconsin) and median rent is $830 a month.
Local data for Durand, WI
Counts from official public data
Housing and community stats
Durand, WI, American Community Survey 2020-2024
Median household income
$58,820
Poverty rate
13.5%
Median home value
$152,400
Median rent
$830/mo
Homeownership
74.4%
Bachelor's or higher
23.8%
Median age
43.0
Average commute
19.7 min
Largest reported origins and ancestries: German Americans (716), Norwegian Americans (178), Irish Americans (168).
Economy and federal money
Jobs, pay, income and spending are for Pepin County. PPP loans are for Durand.
Unemployment rate
2.8%
Aug 2026, +0.1 pts in a year
Average annual pay
$50,423
2,394 jobs, 2025
Income per person
$65,720
BEA, 2024
Federal spending
$53.43M
FY 2026, $7,301 per person
How people get to work
Durand, WI, workers 16 and older. American Community Survey 5-year estimates
- Drove alone65.9%
- Carpooled8.8%
- Public transit0.0%
- Walked0.0%
- Bicycle2.9%
- Taxi, ride-hailing, motorcycle or other3.4%
- Worked from home18.9%
Average one-way commute: 19.7 minutes for people who do not work from home.
Environment and hazard risk
Durand, WI, from FEMA, NOAA and EPA
Natural hazard risk
Very Low
Top: landslide
Storm events since 1996
239
Countywide, mostly winter storm
Flood insurance policies
17
0.6% of homes, county
July high / Jan low
82° / 5°F
35.2 inches of rain a year
Hazards, floods and storm historyCheck a flood zone2 historic places
Health statistics
Share of adults in Durand, WI, CDC PLACES estimates
Obesity
36.5%
U.S. 33.3% +3.2 pts
Diabetes
11.8%
U.S. 12.1% about the same
Smoking
14.4%
U.S. 12.8% +1.6 pts
Uninsured (18-64)
7.4%
U.S. 11.1% -3.7 pts
Cities near Durand
| Name | Distance | Land area (sq mi) |
|---|---|---|
| ArkansawCensus-designated place | 3 mi | 0.7 |
| DownsvilleCensus-designated place | 10 mi | 0.7 |
| Plum CityVillage | 11 mi | 1 |
| ElmwoodVillage | 14 mi | 1.5 |
| NelsonVillage | 14 mi | 1.4 |
| MondoviCity | 15 mi | 3.9 |
| Rock FallsCensus-designated place | 15 mi | 0.6 |
| PepinVillage | 16 mi | 0.7 |
| Maiden RockVillage | 18 mi | 1.2 |
| GilmantonCensus-designated place | 18 mi | 3.3 |
| StockholmVillage | 18 mi | 0.9 |
| Wabasha, MNCity | 18 mi | 8.2 |
| MenomonieCity | 18 mi | 13.8 |
| Lake City, MNCity | 20 mi | 4.5 |
| Spring ValleyVillage | 21 mi | 4 |
| AlmaCity | 21 mi | 5.3 |
Frequently asked questions
- What county is Durand, WI in?
- Durand is in Pepin County, Wisconsin.
- What is the population of Durand, WI?
- About 1,731 people live in Durand, based on American Community Survey 5-year estimates.
- What cities are near Durand?
- Nearby places include Arkansaw (3 mi), Downsville (10 mi), Plum City (11 mi), Elmwood (14 mi), Nelson (14 mi).
Source: U.S. Census Bureau (TIGER/Line boundaries, American Community Survey) · Data as of 12/31/2023