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River Falls, WI
City in St. Croix County, Wisconsin.
Population
16,719
Land area
7.4sq mi
People per sq mi
2,251
ZIP codes
0
River Falls and its ZIP codes
River Falls at a glance
- River Falls is about 21 times as dense as Wisconsin as a whole.
- By population, it ranks 51st among 808 cities and towns in Wisconsin.
- The median household income is $83,627, 8% above the Wisconsin median of $77,485.
- A typical owner-occupied home is valued at $327,600 (23% above Wisconsin) and median rent is $1,107 a month.
Local data for River Falls, WI
Counts from official public data
Housing and community stats
River Falls, WI, American Community Survey 2020-2024
Median household income
$83,627
Poverty rate
15.1%
Median home value
$327,600
Median rent
$1,107/mo
Homeownership
55.1%
Bachelor's or higher
44.9%
Median age
28.6
Average commute
22.0 min
Largest reported origins and ancestries: German Americans (6,310), Irish Americans (2,365), Norwegian Americans (2,028).
Economy and federal money
Jobs, pay, income and spending are for St. Croix County. PPP loans are for River Falls.
Unemployment rate
3.4%
Aug 2026, +0.2 pts in a year
Average annual pay
$56,795
37,379 jobs, 2025
Income per person
$73,222
BEA, 2024
Federal spending
$578M
FY 2026, $6,178 per person
How people get to work
River Falls, WI, workers 16 and older. American Community Survey 5-year estimates
- Drove alone74.9%
- Carpooled5.3%
- Public transit0.0%
- Walked7.2%
- Bicycle0.1%
- Taxi, ride-hailing, motorcycle or other1.0%
- Worked from home11.5%
Average one-way commute: 22.0 minutes for people who do not work from home.
Environment and hazard risk
River Falls, WI, from FEMA, NOAA and EPA
Natural hazard risk
Relatively Low
Top: strong wind
Storm events since 1996
490
Countywide, mostly hail
Flood insurance policies
95
0.4% of homes, county
July high / Jan low
82° / 4°F
34.1 inches of rain a year
Hazards, floods and storm historyCheck a flood zone4 historic places
Health statistics
Share of adults in River Falls, WI, CDC PLACES estimates
Obesity
32.2%
U.S. 33.3% -1.1 pts
Diabetes
7.5%
U.S. 12.1% -4.6 pts
Smoking
11.5%
U.S. 12.8% -1.3 pts
Uninsured (18-64)
6.9%
U.S. 11.1% -4.2 pts
Cities near River Falls
| Name | Distance | Land area (sq mi) |
|---|---|---|
| St. Marys Point, MNCity | 8 mi | 0.4 |
| RobertsVillage | 8.2 mi | 3 |
| Lake St. Croix Beach, MNCity | 8.2 mi | 0.6 |
| HudsonCity | 9 mi | 6.8 |
| Lakeland Shores, MNCity | 9.1 mi | 0.3 |
| Lakeland, MNCity | 9.7 mi | 2.1 |
| Afton, MNCity | 10 mi | 25.1 |
| North HudsonVillage | 11 mi | 1.6 |
| HammondVillage | 11 mi | 2.2 |
| EllsworthVillage | 11 mi | 3.8 |
| PrescottCity | 11 mi | 2.8 |
| Bayport, MNCity | 13 mi | 1.7 |
| BaldwinVillage | 13 mi | 3.3 |
| Hastings, MNCity | 15 mi | 10.4 |
| Oak Park Heights, MNCity | 15 mi | 2.9 |
| Diamond BluffCensus-designated place | 15 mi | 1.7 |
Frequently asked questions
- What county is River Falls, WI in?
- River Falls is in St. Croix County, Wisconsin.
- What is the population of River Falls, WI?
- About 16,719 people live in River Falls, based on American Community Survey 5-year estimates.
- What cities are near River Falls?
- Nearby places include St. Marys Point, MN (8 mi), Roberts (8.2 mi), Lake St. Croix Beach, MN (8.2 mi), Hudson (9 mi), Lakeland Shores, MN (9.1 mi).
Source: U.S. Census Bureau (TIGER/Line boundaries, American Community Survey) · Data as of 12/31/2023