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Branson, MO

City in Taney County, Missouri. ZIP codes: 65616.

Population

12,817

Land area

21.3sq mi

People per sq mi

601

ZIP codes

1

Branson and its ZIP codes

Branson at a glance

  • Branson is about 6.7 times as dense as Missouri as a whole.
  • It is the 71st most populous of 1,062 cities and towns in Missouri.
  • Households here earn a median of $51,978 a year, 26% less than the Missouri figure of $70,702.
  • A typical owner-occupied home is valued at $251,000 (9% above Missouri) and median rent is $961 a month.

Local data for Branson, MO

Counts from official public data

Housing and community stats

Branson, MO, American Community Survey 2020-2024

Full profile

Median household income

$51,978

Poverty rate

20.2%

Median home value

$251,000

Median rent

$961/mo

Homeownership

48.3%

Bachelor's or higher

27.6%

Median age

39.3

Average commute

17.5 min

Largest reported origins and ancestries: German Americans (2,464), Irish Americans (1,795), Mexican Americans (573).

Home values and rentsIncome, education and commute

Economy and federal money

Jobs, pay, income and spending are for Taney County. PPP loans are for Branson.

Details

Unemployment rate

4.3%

Aug 2026, -0.4 pts in a year

Average annual pay

$43,572

28,673 jobs, 2025

Income per person

$51,959

BEA, 2024

Federal spending

$412M

FY 2026, $7,344 per person

PPP loans

$104M

1,514 loans, 15,207 jobs reported

Taney County economyFederal spendingPPP loans

How people get to work

Branson, MO, workers 16 and older. American Community Survey 5-year estimates

  • Drove alone67.2%
  • Carpooled17.9%
  • Public transit0.0%
  • Walked4.4%
  • Bicycle0.0%
  • Taxi, ride-hailing, motorcycle or other2.3%
  • Worked from home8.2%

Average one-way commute: 17.5 minutes for people who do not work from home.

Environment and hazard risk

Branson, MO, from FEMA, NOAA and EPA

Full report

Natural hazard risk

Relatively Moderate

Top: ice storm

Storm events since 1996

804

Countywide, mostly thunderstorm wind

Flood insurance policies

141

0.6% of homes, county

July high / Jan low

88° / 27°F

48.3 inches of rain a year

Hazards, floods and storm historyCheck a flood zone1 historic places

Health statistics

Share of adults in Branson, MO, CDC PLACES estimates

All 40 measures

Obesity

35.7%

U.S. 33.3% +2.4 pts

Diabetes

13.8%

U.S. 12.1% +1.7 pts

Smoking

16.5%

U.S. 12.8% +3.7 pts

Uninsured (18-64)

10.5%

U.S. 11.1% -0.6 pts

ZIP codes in Branson

1 in or overlapping Branson. Population shown

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Cities near Branson

Frequently asked questions

What county is Branson, MO in?
Branson is in Taney County, Missouri.
What ZIP codes are in Branson, MO?
ZIP codes in or overlapping Branson include 65616.
What is the population of Branson, MO?
About 12,817 people live in Branson, based on American Community Survey 5-year estimates.
What cities are near Branson?
Nearby places include Indian Point (3.3 mi), Hollister (4.5 mi), Branson West (5.6 mi), Bull Creek (6.2 mi), Kirbyville (7.2 mi).

Source: U.S. Census Bureau (TIGER/Line boundaries, American Community Survey) · Data as of 12/31/2023